© 2007
Academy of Marketing

5th International Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group

Branding and Society: the Social, Cultural and Financial Impact of Brands in the 21st Century
September 1st – 3rd 2009 University of Cambridge, U.K. (The Gillespie Centre, Clare College)

Call for Papers
Following the exciting success of our 4th colloquium at the Goizueta Business School, Emory University, in Atlanta last year, we welcome scholars, researchers and practitioners in branding, corporate reputation and identity to join us in the beautiful city of Cambridge in 2009 to share the latest research on the impact of brands in the 21st century. The tranquil setting has been chosen to provide a fitting contrast for futuristic, forward-looking, dynamic, cutting-edge ideas on the contexts for brands in our time.

The 5th colloquium focuses on the vital impacts of brands on how individuals, corporations, SMEs, governments and communities influence, and make sense of, the world we live in. What are these impacts and how do they arise? How do we measure them and what decisions are made on that basis? How do brands reinvent themselves in times of crisis and opportunity? We warmly invite rigorous, innovative papers on these themes.

This colloquium will also feature presentations by some of the most influential and distinguished scholars in the field of marketing today. We have also invited leading practitioners to discuss and debate the challenges and opportunities of branding in the decades to come. Academics, practitioners, doctoral students and researchers who share a passion for corporate branding, corporate identity and reputation are warmly invited to attend and participate.

We look forward to welcoming you, your colleagues and ideas in September!

Keynote Plenary Speakers
Professor Berndt Schmitt, Columbia Business School
Professor Tim Ambler, London Business School
Professor Raj Srivastava, Emory University/National University of Singapore
Professor Russell Abratt, University of Nova Scotia

With keynotes by leading practitioners:
David Radford, Director of Marketing, LV=
David Haigh, CEO Brand Finance

Themes of colloquium

Abstracts: April 20th 2009
Completed papers: June 15th 2009

Submitted abstracts will be subjected to a double-blind peer review process and published in the Colloquium proceedings. The best papers will be recommended for publication in the Journal of Brand Management and Journal of Product and Brand Management.

To submit your abstract or paper or to register your interest in chairing a session, please contact:

Dr. Ming Lim, SIG Coordinator, University of Leicester School of Management: m.lim@le.ac.uk or
Dr. Temi Abimbola, Warwick Business School: temi.abimbola@wbs.ac.uk

Accomodation will be at Clare College, Cambridge. For enquiries on accommodation and travel, please contact Dr. Myfanwy Trueman, University of Bradford: m.trueman@bradford.ac.uk

Organising Committee
Conference Coordinator: Dr. Ming Lim, University of Leicester School of Management
Conference Co-Chairs: Dr. Stuart Roper, Manchester Business School
Dr. Myfanwy Trueman, Bradford School of Management
Planning and Programming Dr. Temi Abimbola, Warwick Business School
Dr. Francisco Guzman, University of North Texas
SIG Chair: Professor TC Melewar, Brunel Business School

Immediate Past Chair, Stuart Roper, University of Manchester
Deputy SIG Chair, Dr Myfawny Trueman, Bradford School of Management
SIG Co-ordinator, Dr Ming Lim, Cambridge University
Publicity & Communication Dr Mei-Na Liao, Bradford School of Management
Conference Organiser Dr Francisco Guzman, University of North Texas
Membership & Development Dr Temi Abimbola, Warwick Business School, Temi.Abimbola@wbs.ac.uk

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

• to provide opportunities for discussion;
• to support researchers and lecturers, to link with international networks of similar SIGs;
• to promote the publication of research papers;
• to promote dialogue between practitioners and academics;
• to facilitate networking between research students and other new researchers.